Portuguese pay TV operator Nos has secured the rights to the matches of the country’s leading football team Benfica, beating off competition from Altice, owner of rival pay TV operator Portugal Telecom/Meo.
Nos agreed to pay €400 million for Benfica’s domestic and international matches. The contract also includes the right to broadcast and distribute Benfica TV, the club’s own TV channel.
The deal, which kicks off with the 2016-17 season, is for three years, with an option to extend it for a further seven.
ICYMI: Sky adds users in UK as aggregation strategy begins to bear fruit digitaltveurope.com/2020/10/30/sky… https://t.co/Vly3BgpsU5
30 October 2020 @ 21:00:01 UTC
ICYMI: Return to pre-pandemic revenues could take two years, warns BT digitaltveurope.com/2020/10/30/ret… https://t.co/4aI0iVGBoR
30 October 2020 @ 20:00:01 UTC
Freeview Play introduces Accessible TV Guide digitaltveurope.com/2020/10/30/fre… https://t.co/SIzZf1W1mu
30 October 2020 @ 18:30:00 UTC