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Ooredoo taps Metrological for TV app store

OoredooQatar telco Ooredoo has tapped Metrological to launch and manage a cloud-based TV app store for its Mozaic TV service.

Ooredoo’s TV app store will be integrated into the Mozaic TV user experience, which combines existing native apps with an expanded app library of popular and local apps and OTT content.

The Ooredoo app store will be available to Mozaic TV customers using next-generation STBs, with plans in place to expand the service to legacy devices and other new devices in the future.

Metrological’s Application Platform supports operator App Stores and content provider apps. Ooredoo will be able to manage its App Store via the Metrological Dashboard and App Manager, which provides access to business intelligence data and marketing analytics. Operators can customize their own branded app store for each market using Metrological’s 250-plus App Library of premium apps or build their own apps with an open source SDK, according to the company.

“We pride ourselves on offering innovative features and world-class entertainment packages that give our customers access to all of their content in one place. Ooredoo continues to deploy cutting-edge cloud solutions to deliver smart services for the people of Qatar, and this agreement with Metrological provides us with the flexibility to customize the portfolio of apps on offer, deliver an enhanced customer experience and gives us the scalability to continue to expand the digital universe of apps offered on Mozaic TV,” said Waleed Al Sayed, CEO, Ooredoo Qatar.

“We are pleased to provide Ooredoo with our cloud-based Application Platform, which will enable them to offer content that reflects the unique personal interests of its subscriber base,” said Jeroen Ghijsen, CEO of Metrological. “Metrological brings the app experience front and center with apps acting as a content feed to the main TV viewing experience. Our platform ensures that Ooredoo can expand its app offerings by leveraging the cloud instead of deploying more expensive STBs to facilitate native app solutions that can’t scale.”