GoPro launches content licensing portal

Camera-maker GoPro has launched a content licensing portal, aimed at global advertising brands and agencies.

GoPro said that site users will be able to license videos and images for use in advertising, news and other media and entertainment.

The portal is designed to help professionals clear copyright and likeness rights and marks “another way for GoPro to reward its inspirational creator community,” it claimed.

Separately, GoPro launched an on-demand channel – consisting of GoPro-shot content – on the Roku streaming platform earlier this year, expanding its roster of distribution partners, which also includes LG, Xbox and Virgin America.