Digitaltveurope.com

Online video specialist Piksel has teamed up with European airline Transavia to provide enhanced in-flight entertainment.

Transavia is using Piksel Voyage, the company’s mass transit video-on-demand product to offer on-demand content to passengers’ own devices in-flight.

Using the Piksel Palette technology and Voyage, Transavia is enabling consumers to select and download video content on to their personal devices, prior to boarding a flight.

Viewers can choose from a range of premium TV shows and films to download onto tablets and smartphones. The content is locked until the passenger boards the flight, when it then becomes available to view. Once the flight has ended, the content is automatically deleted from the device, reducing any potential licensing issues, according to Piksel.

Piksel partnered with Global Eagle Entertainment to provide its system to Transavia.

“We see this as a major disruptor for the industry, and believe this model will quickly become the future of in-flight entertainment services,” said Mark Christie, chief technology officer at Piksel. “Through working with Transavia, it’s exciting to show how Piksel’s services-oriented architecture, which we call the Piksel Palette, can flexibly adapt to address the business challenges of a whole new industry. Our unrivaled experience in delivering video to consumers wherever they are, across all devices, is enabling us to deliver true innovation for airline passengers.”

Roy Scheerder, Chief Commercial Officer at Transavia commented: “The way people consume media has changed rapidly in recent years, and the airline industry needs to reflect this in its in-flight entertainment systems. Our aim was to both boost the flying experience for our customers and cut out the high costs of installing on-board infrastructure for video delivery. Working with Piksel demonstrates Transavia’s leadership in Europe as the premiere affordable airline in hospitality, services and digital; choosing to go the extra mile for our passengers. The Transavia Entertainment app helps us to offer a great passenger experience on board, providing our passengers with an innovative and engaging in-flight entertainment product that they can enjoy, while empowering them to select and view their preferred content on their own devices during their flight with Transavia – meeting the needs of today’s passenger.”