Sales of smart TVs in Europe boosted the overall market for devices last year, with over 15 million smart units sold across 10 countries, 18.5% up on the previous year’s figures, according to statistics compiled by GfK for German consumer electronics trade organisation the GFU.
Overall sales of smart TVs amounted to €11.2 billion, up 10.2%. Smart TVs accounted for 44% of the market across the countries studied, rising to 57% in Germany.
The overall TV market grew by 3.2% to over 34 million units in 2014. However, average unit prices declined by 3% to €477 across the 10 countries studied. The average price in the GFU’s home market, Germany, was higher at €556 thanks to a preference for large screen sizes and high-spec devices, but nevertheless fell by 4.8% compared with 2013.
GFU chairman Hans-Joachim Kamp welcomed the figures, which showed a return to growth after a decline in 2013.
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