Digitaltveurope.com

UK mobile operator EE has partnered with video-on-demand site Wuaki.tv to launch EE Film Club, offering a “blockbuster film” rental every week for £1 (€1.38). 

The offer will be available to all EE, Orange and T-Mobile customers and is due to launch on March 30.

The offer comes after Orange phased out its UK two-for-one ‘Orange Wednesdays’ cinema ticket promotion at the end of February citing changing viewing habits.

“More people than ever before are downloading and streaming movies so they can watch at home or on the go. With one in three UK adults enjoying digital entertainment every week – and this number is only going to grow – our viewing habits are clearly evolving,” said EE’s chief marketing officer Pippa Dunn.

“This reaffirms our commitment to put customers first as we deliver a series of new offers in 2015. The new weekly £1 film offer launches at the end of March and is set to be a box office hit with our customers.”

Customers will be able to choose from a range of films – including new releases – via the Wuaki.tv, which is available on connected devices including smartphones, tablets, laptops, games consoles, smart TVs and via the app on EE TV.

The £1 films will be available by texting ‘film’ to 141. Customers will receive a promotional code that can be redeemed from Monday to Wednesday at the Wuaki.tv check out. Texts cost £0.35 each and users have 48 hours from redemption to watch their film rental.