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Volia strikes VoD deal with automotive interest channel

Ukrainian cable operator Volia has struck a deal with automotive interest channel Pershyy Avtomobilnyy (First Car) to make on-demand content related to motoring available across multiple screens.

Pershyy Avtomobilnyy will make shows including Modelʹnyy Ryad, which focuses on a particular model of car, Premium-tekhnolohiyi, looking at motoring engineering, Modna shtuchka, a female-focused motoring series, Bezpeka: pravdamy i nepravdamy, a show focusing on driving safety and reliability, Shkola SUV, featuring off-road testing of SUVs, Podorozh zi smakom. focusing on interesting car journeys and routes, and ShyCARniistoriyi, featuring Ukrainian and international personalities and their cars. available to Volia subscribers across multiple devices as part of the Volia Cinema offering.

Volia charges UAH30 (€1.65) a month for access to Volia Cinema, which is offered as part of its Volia Smart HD service.