Pershyy Avtomobilnyy


Volia strikes VoD deal with automotive interest channel

Ukrainian cable operator Volia has struck a deal with automotive interest channel Pershyy Avtomobilnyy (First Car) to make on-demand content related to motoring available across multiple screens. Pershyy Avtomobilnyy will make shows including Modelʹnyy Ryad, which focuses on a particular model of car, Premium-tekhnolohiyi, looking at motoring engineering, Modna shtuchka, a female-focused motoring series, Bezpeka: […]