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Vodafone to drop Kabel Deutschland name

KDG logo on wallVodafone plans to drop the Kabel Deutschland brand this year, according to German press reports. 

Vodafone Germany chief executive Jens Schulte-Bockum told Handelsblatt that the company was involved in detailed planning for the change, which will see the Vodafone brand used both for fixed and mobile services.

Vodafone is currently in dispute with a remaining minority shareholder, Elliott Management, about the price it paid for Kabel Deutschland. Elliott has secured the right to present its case to an extraordinary shareholders meeting in March.