Fox Turkey agrees media monitoring deal with Actus Digital

Fox International Channels subsidiary, Fox Turkey, has extended its partnership with media monitoring and multiplatform content repurposing firm Actus Digital. 

Fox Turkey is using Actus technology to record their channels and monitor competitors. Combined with audience measurement data, Actus is providing Fox Turkey’s marketing and research teams with rating analysis tools.

“We have used the Actus system many years before for our compliance monitoring purposes, but realized that the Actus system can do so much more: allow us to monitor our competitors, analyze our rating and our ads effectiveness, create clips for the mobile and Internet, give us real-time alerts for audio or video issues, and all from one system,” said Necip Kırçın, chief technical officer of FIC Turkey.