Fox International Channels (FIC) has launched eight of its channels on the new Nigerian pay TV platform, African Cable TV (ACTV).
Fox, Fox Crime, FX, National Geographic Gold, Fox Movies, Fox Sports, Fox Sports 2 and Baby TV went live on the DTH platform at the end of November.
FIC said the partnership with ACTV boosts its African reach to more than 17.3 million subscribers, with up to 18,000 new subscribers in Nigeria now able to access FIC’s entertainment, factual and sports TV channels.
“The West African market is growing rapidly, and is full of possibilities for our brands and business strategy. ACTV’s Direct to Home premium package provides content to low- and middle-income subscribers, and allows us to offer our brands to even more subscribers, who will be able to enjoy our high-quality, premium content,” said Hannelie Bekker, managing director at Fox International Channels Africa.
ACTV CEO Godfrey Orkeh added: “Our vision is to ensure that low- and middle-income Nigerians can enjoy premium pay TV at a value price. That is why we are delighted to welcome the Fox portfolio of channels to our platform.”
ACTV was incorporated in May 2013, while FIC rebranded its Fox Sports channels in the region in August 2014.