Italy’s Lega Serie A opens tender for international rights

Italy’s Lega Serie A and its media rights adviser Infront Sports & Media have unveiled tender details for the international audio-visual rights relating to all events of the Serie A.

The tender has been published on the Lega Serie A website, asking bidders to submit offers by 12.00 on October 15.

Rights available, exploitable in territories outside Italy, include the right to live broadcast all matches of the Serie A championship, the right to live broadcast weekend rounds of Serie B events, which coincide with breaks of the Serie A, the right to broadcast the Highlight Magazine of the Serie A and Serie B, and the right to produce and transmit programs relating to the pre and post match and the break in between including footage highlights and interviews.

Successful bidders will have to provide timely information to Lega Serie A before and after broadcast about their intentions. In certain areas, including the US/Canada, South America, Indonesia and the Middle East and North Africa, Lega Serie A has the right to directly verify the actual distribution of the Serie A in order to ensure that it is “effectively broadcast, with scheduling and modalities that uphold its value.”

The Lega Serie A has reserved the right to distribute the footage on a non-exclusive basis for deferred broadcast, for example through its own YouTube channel.

Additional tenders will be announced covering the Coppa Italia, the Supercoppa Italia and the Primavera youth competitions, and non-exclusive rights packages for the Italian territory which will be launched at a later stage.