Piksel will mark the European launch of its 2Si second screen framework at IBC, demoing an enhanced version of the solution featuring new interactivity features from partner Ex Machina.
Piksel will incorporate Ex Machina’s PlayToTV platform into the offering, which is the second screen specialist’s platform for large scale, real time and synchronous interaction around TV shows and events.
Piksel said that 2Si will combine the key elements of social, programming, recommendations, VoD, advertising and now interactivity into a single white-label solution.
Piksel’s Palette services-oriented architecture framework means that 2Si customers will be able to select specific second-screen features that link to existing OTT frameworks, rather than Piksel offering a stand-alone, out-of-the-box solution.
“We see over and over again that meaningful and integrated interactivity is a key reason for people to want to use their second screen. Interactivity boosts conversion from TV to online and results in true engagement. Working with Ex Machina, the hottest second screen interactivity business in the industry, allows us to capitalize on its expertise to create a deeper and fulfilling second screen experience for the viewers and a best of breed solution for our customers,” said Miles Weaver, product manager – second screen, Piksel.
New elements of 2Si include: second screen integration of interactive elements such as trivia questions, predictions, ratings, and polls; the ability to schedule interactive elements at specific times; on-screen call to actions to encourage user engagement; and social elements to let users to see which of their Facebook friends are playing along, their scores, and the ability to chat with them from within the app.
Piksel will exhibit at IBC on stand 1.C30