The new multi-year wholsale agreement means TalkTalk will continue to offers its pay TV customers Sky Sports and Sky Movies channels, including the upcoming European football net Sky Sports 5. On-demand rights are included for the first time.
Additionally, TalkTalk has bagged new rights for Sky Sports Box Office content, which includes major boxing and wrestling events available on a pay-per-view basis.
Earlier this year, Sky began offering TalkTalk customers Sky Sports day passes through a la carte internet service NOW TV via TalkTalk’s YouView platform.
TalkTalk YouView customers have had access to Sky entertainment programming since launch in 2012. In February, an agreement was struck to keep these on TalkTalk for another three years and extend the partnership to include catch-up content from networks including Sky 1 HD, Sky Living and Sky Arts.
“Our customers love the ability to dip in and out of the TV they love and this new agreement means we can continue to offer the flexible access to great content we are fast becoming famous for,” said Tristia Harrison, managing director for consumer, TalkTalk.