International news channel Al Jazeera has launched a TiVo app for Virgin Media customers in the UK, offering on-demand access to Al Jazeera content for the first time.
The app will offer news and current affairs programmes and will also let customers stream live Al Jazeera content while simultaneously receiving headlines and tweets from Al Jazeera English.
Al Jazeera said that hundreds of hours of content will be available and that viewers will also be able to bookmark videos and sett up a folder for favourite programmes.
“People want to consume news and documentaries in an interactive manner based on their terms, needs and requirements,” said Ehab Sahawneh, executive director of marketing and distribution at Al Jazeera.
“Al Jazeera’s presence on multiscreen platforms is reshaping how people watch and interact with news and programmes. Our partnership with Virgin Media is part of the ongoing strategy of Al Jazeera’s multi-screen distribution programme which encompasses all our new digital platforms and content.”
The app can be accessed via the red button on both of Al Jazeera’s linear channels Al Jazeera English and Al Jazeera Arabic or through the ‘Apps and Games’ menu on the Virgin TiVo box. Both Al Jazeera channels are available in the M+ TV package, though the app will be available to all Virgin Media TiVo customers.
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