South African digital entertainment business Discover Digital has struck a sports content deal with the country’s Monster Energy SuperGP Champions Trophy for motorcycle racing rights ahead of its planned launch of an internet TV service later this year.
Discover Digital has acquired the streaming, electronic sell-through and rights to the competition.
Discovery Digital plans to launch an over-the-top TV servicefor the African market, providing transactional and subscription video-on-demand via local telcos and ISPs.
The rights acquisition follows Discovery Digital’s development and agency partnership with Ireland’s Digisoft.tv announced in November 2013.
“We have the capability to stream live content, which will open up a whole new market for sports rights holders looking to increase their audience reach beyond the traditional broadcast space. The deal forms part of our strategy to build a strong international and national sports portfolio for our customers,” said Gary Buskin, Discover Digital executive.
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