News network CNN has launched Watch CNNx, an iPad app that it says will give viewers “unprecedented control over their TV news experience.”
Users can access 24-hours of CNN TV rundowns, see segments they’ve missed, and control and preview the content they want to watch.
The app also gives viewers the option to delve into a topic or news story with related, automatically curated, digital content, as well as letting them watch CNN TV live or on-demand.
“CNN has again redefined the way people consume news. As the Internet has come crashing into the television, we’ve future-proofed CNN. This product bolsters our relationships with TV partners, opens incredible new opportunities for advertisers and delivers consumers a truly innovative experience,” said senior vice president and general manager of CNN Digital, KC Estenson.
Users can log-in to Watch CNNx with their TV provider username and password. It is available now to customers of select providers, with a wider rollout to follow. Watch CNNx will also debut on set-top boxes and on CNN.com by the end of 2014.
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