Technology company SimpleStream has recorded 250,000 downloads of its live TV mobile streaming app, TVPlayer, 28 days after it launched in beta, and has announced a tablet version of the app.
The app is targeted at UK TV licence holders and gives them the opportunity to watch UK TV channels live within a single app.
TVPlayer is available online and as a free app from the Apple App Store, Google Play and the Amazon Appstore.
The mobile version of the app features a seven-day programme guide and the ability to change channel within the video player while the tablet version also offers users the ability to set reminders.
Channels are grouped within entertainment, news, music, kids and Desi genres. The channel line-up includes the main terrestrial channels from the BBC, ITV1, Channel 4 and Channel 5.
Box TV’s 4Music,heat, Kiss, Kerrang!, The Box, Smash Hits, Magic as well as Global’s Capital and Heart TV are included within the music pack.
The DesiTV pack features channels including Colors and Rishtey.
“We are delighted to have achieved 250,000 downloads in the first few weeks and it is really exciting for us. TVPlayer enjoys excellent relationships with our channel partners who have all shown great forward thinking in embracing the Internet and mobile as a new delivery platform for linear TV. We look forward to working closely with them all to ensure TVPlayer is a success for everyone involved,” said Adam Smith, Founder and CEO of the Simplestream Group.