Israeli DTH pay TV provider Yes is using Viaccess-Orca’s Compass content discovery platform to support its Go TV everywhere service.
Compass is being used to recommend content to Yes Go users based on their personal tastes and viewing habits.
Yes Go is the first multiscreen TV offering in Israel, delivering video services to TVs, PCs, tablets and smartphones.
Yes Go is using a semantic recommendation engine, as well as an engine that uses collaborative filtering techniques, its own editorial promotions and a ‘most popular’ recommendation system from Viaccess-Orca.
Yes Go offers 50 live TV channels and video-on-demand. The service is initially free for all Yes VoD customers and is available for NIS19.90 (€4.20) for non-VoD customers.
“After successfully powering recommendations for our ‘My TV’ service in March 2013, Viaccess-Orca continues to be a trusted content discovery and recommendation partner,” said Dovev Goldstein, head of business development and products department, at Yes. “By enabling us to learn and understand viewer tastes and demands for content, and recommend personalized content that keeps subscribers loyal to our service, Viaccess-Orca’s Compass will increase subscriber satisfaction and revenue streams. Compass simplifies content consumption for our subscribers, making it a much more rewarding experience.”
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