Some 78% of DVR-maker TiVo’s ‘streaming-capable’ subscribers are now streaming content to their mobile devices at least once per month, according to new data by the firm.
Announcing results of recent research at CES in Las Vegas, TiVo attributed a rise in streaming to mobile devices to the August launch of its Roamio DVR service and said this was driving “longer periods of engagement on second screens.”
Since TiVo launched in-home streaming from tablets and smartphones as part of its Roamio service in September, it said that time spent on streaming sessions is up 20% per user on a monthly basis and that the average number of streaming sessions per month has increased by almost 50%.
According to November data, TiVo also found that 80% of streaming sessions were viewed on tablets, with the rest on smartphones.
Recorded, as opposed to live, content accounted for 76% of all streaming sessions, while a typical streaming session lasted for as long as a 30 minute-long TV episode minus commercials. The average user streamed content 15.6 times per month, said TiVo.
Slow pay TV growth in India digitaltveurope.com/2021/04/23/slo… https://t.co/7tHvy5ZXfQ
23 April 2021 @ 16:00:00 UTC
Registration now open for DTVE's webinar on Android TV, May 12 digitaltveurope.com/2021/04/23/reg…
23 April 2021 @ 14:30:01 UTC
Bouygues Telecom teams up with NRJ for addressable ads digitaltveurope.com/2021/04/23/bou… https://t.co/rlke0onzys
23 April 2021 @ 14:14:05 UTC