Communications infrastructure and media services company, Arqiva, is adding two channels to Connect TV, its IP content delivery platform for UK DTT service Freeview.
The channels, which are due to launch this month, are home shopping network The Jewellery Channel and a culture and entertainment channel aimed at the UK’s Chinese community, Propeller TV.
Connect TV enables broadcasters to present IP delivered content on a single channel number from the Freeview EPG, alongside terrestrial broadcast channels.
“Content providers are looking for seamless ways to reach and engage with the growing connected audience and Connect TV does just this. Ahead of the Christmas period these new channels will be able to serve their audiences with richer and longer lasting content,” said Russ Armstrong, Director of Hybrid TV, Digital Platforms at Arqiva.