UK music trade organisation the BPI is set to launch a new YouTube channel, called Transmitter, to promote British artists.
The channel is due to go live on November 11 and is a joint ventue by the BPI, which represents the UK record labels, and music media company LoveLive.
Transmitter will feature daily programming made specifically for YouTube, designed to showcase exciting and influential British artists. The channel will also include weekly live-streamed shows from the Transmitter studio.
“YouTube has become the most popular place to listen to music online, but until now it hasn’t been as easy as it should be for fans to discover new artists and keep up with the latest releases,” said BPI and BRITs chief executive, Geoff Taylor. “It’s a new way for artists to connect, and it fills the void left by shrinking opportunities for music on TV.”