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Ivi.ru picks up Red Bull Media House content

Russian on-demand service Ivi.ru and the Russian Extreme TV channel have each cut programming deals with Red Bull Media House. 

The producer and distributor, which specialises in adventure sports content and TV highlights of Red Bull-backed extreme sports event, sold a 54-title package to on-demand service Ivi.ru.

Shows include motorsports series Destination One and highlights of the Red Bull Crashed Ice world championship series, with Ivi.ru due to make the Red Bull series available online as well as on connected TVs and on mobile devices.

The Russian Extreme TV channel has picked up a trio of Red Bull series. It will show highlights from the Red Bull X-Fighters; Red Bull Crashed Ice; and Red Bull Cliff Diving events.