The MTV Video Music Awards set a record for tweets-per-minute over the weekend, beating a previous record set at the Superbowl, according to MTV.
Citing Twitter stats, the network said that pop star Miley Cyrus’ performance notched up 306,000 tweets per minute, more than Beyonce’s performance at the Superbowl.
“During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on Twitter, and 1.2 million Instagram likes,” said MTV.
The TV coverage of the event drew a total audience rating of 10.1 million viewers, a 66% increase compared to 2012.
Twitter said that, based on Social Guide stats, 18.5 million tweets were made around the show, a 270% increase on last year and a figure that accounted for 90% of the conversation about TV on the night.
ICYMI: @netflix ‘almost entirely’ driving #SVOD spend in Brazil, according to @Futuresourcer.… twitter.com/i/web/status/1…
20th February 2019
ICYMI: 79% of world’s mobile traffic to be #video by 2022, according to @Cisco. digitaltveurope.com/2019/02/20/cis… https://t.co/anSAK0IFSx
20th February 2019
.@libertyglobal report: European consumers ‘value broadband more than sex’.
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20th February 2019
TDF welcomes report on future of DTT. digitaltveurope.com/2019/02/20/tdf… https://t.co/AqzxrZcWP7
20th February 2019
Vivid extends reach in Croatia and Portugal. digitaltveurope.com/2019/02/20/viv… https://t.co/9U2iIfZlPQ
20th February 2019
