PBS America is to move to a new channel slot on the BSkyB platform in the UK.
From next Wednesday, PBS America will move from the Entertainment to the Documentaries section of Sky’s EPG and its new home of channel slot 534.
The move has been made possible thanks to a deal between PBS America and UKTV. Negotiated by PBS America general manager Richard Kingsbury and UKTV’s head of commercial development, Dan Fahy, this agreement will also see UKTV’s latest offering, Drama, move up Sky’s EPG from slot 291 to 166.
Kingsbury said: “Over the last 12 months, we’ve doubled our share on both Sky and Virgin Media, but our absolute share on cable is disproportionately higher. The fact that we’re already in Virgin’s Factual section suggests that we’ll really benefit from a move into Documentaries on Sky. This exciting development enables us to instantly make PBS America more visible to factual viewers looking for our type of well-crafted, in-depth and engaging content.”
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