LG Electronics is stepping up its 4K TV efforts, adding new 55- and 65-inch Ultra HD sets to its 2013 line-up of televisions.
LG said the move would make Ultra HD technology available to a larger segment of the market, with the new LA9700 series the first LG 4K sets to be manufactured in this size. They are also the first to incorporate the new H.265 high efficiency video coding (HEVC) decoder.
“When we brought the first Ultra HD TV to market last fall, consumer acceptance was surprisingly strong, considering that the 84-inch TV carried a US$20,000 [€15,000] price-tag. Now, with a wider range of sizes at more attractive prices, even more consumers can enjoy the amazing picture clarity that Ultra HD TVs provide,” said Jay Vandenbree, senior vice president, LG Electronics.