Sky Italia has appointed Delia Bushell chief commercial officer.
Bushell has been at the News Corp.-owned pay TV operator since May last year, initially taking the role of chief strategy and commercial initiatives officer. Prior to that she spent twelve years at another News Corp.-backed pay TV firm, BSkyB.
At Sky Italia Bushell will run the marketing and sales operation. The company has struggled against a tough economic backdrop in recent quarters, recording revenue and subscriber declines, however, at last count it had 4.8 million paying customers.
At Sky she held various roles including managing director for the company in Ireland, head of business development and latterly head of the broadband and voice department as the pay TV company became a triple play operator.
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