Content security and second-screen synchronisation specialist Civolution has teamed up with Canadian TV user experience design company LVL Studio to allow the latter to use Civolution’s SynNow ad synchronisation platform in its Purple second-screen TV content platform.
Purple enables broadcasters and operators to create custom second-screen experiences for their programming. With Civolution’s SyncNow integration, Purple-based apps can incorporate real-time, targeted ad triggering and ad synchronisation, according to Civolution.
Purple-enabled apps are available for Android, iOS, desktop Web browsers and other popular platforms.
“We’re constantly striving to develop products at the forefront of a swiftly changing second-screen marketplace,” said Jean-François Gagnon, president and CEO of LVL Studio. “The integration of Civolution’s SyncNow ad triggering with our Purple’s real-time second-screen platform represents an evolution towards smarter, more connected in-home entertainment experiences, and helps make sponsor messaging more meaningful for consumers and advertisers alike.”
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