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TiVo launches iPad recommendations

US DVR specialist TiVo has updated its iPad app to include a ‘What to Watch Now’ feature, combining recommendations and personal preferences to create a custom display of relevant content.

The personal dashboard draws upon a users’ viewing history and assesses live programs airing within the next 30 minutes against real-time, regional viewing trends and user-defined preferences to offer recommendations categorised by genre.

“What you truly love to watch on TV shouldn’t be hard to find. ‘What to Watch Now’ puts in front of you the choices to watch that you most care about every time you turn on the TV. It helps you effortlessly filter through what can seem like infinite choice by giving you the immediate viewing options that are most important to you,” said Jim Denney, vice president of Product Marketing at TiVo.