Second screen TV service Zeebox has signed its third Australian broadcast partnership with ABC.
UK firm Zeebox, which is also live in the US and Australia, has previously partnered with Ten and Foxtel in Oz. ABC will use the app to add interactive elements to new ABC2 show Dirty Laundry.
“This is a great example of exciting new TV formats being developed with a second screen experience in mind and underlines our commitment to working with all broadcasters to offer compelling and interactive TV experiences,” said Zeebox Australia CEO Craig Blair.
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