Polish pay TV platform Cyfrowy Polsat is to cross-promote its Ipla TV over-the-top sister service in an integrated campaign including two TV commercials on Polsat channels and online activities including tie-ins with the Ipla FilmWeb.pl service and other activities.
The campaign follows an extension of the range of content offered by Ipla at the end of last year. the service now includes several dozen linear channels, live broadcasts and video-on-demand services.
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