News channel Euronews has signed an agreement with Abu Dhabi-based Etisalat to join its platform.
The deal means that Euronews will be available to the subscribers of Etisalat in the UAE, covering 450,000 households. Following this agreement, Euronews is now connected to 18 million households in the Middle East.
Arnaud Verlhac, Euronews deputy director of worldwide distribution said: “I’m delighted to announce our launch in the region with such a key partner as Etisalat. I’m confident that Euronews’ powerful brand and its unique coverage of world events will quickly impress the audience. Thanks to Etisalat’s offer, the channel is available 24/7 in Arabic, but also in nine other language options for its international customers, including expatriates who constitute 38% of the channel’s Middle East audience.”
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