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Dailymotion to launch SVOD in Turkey

Dailymotion has signed an agreement with Turkish media group MCD to launch Dailymotion+, a new subscription video-on-demand service for the country.

Dailymotion+ will be launched in the next few months, offering a mix of advertising-free and premium content including Turkish and international films, TV series and kids programming.

The service will be available on a wide range of devices including computers, smartphones, tablets and connected TVs.
Dailymotion said it would look to introduce other new services in the coming months as it sought to position itself as a major international player in VOD and SVOD, including in France if regulations governing the availability of content are relaxed.

“Dailymotion is taking a new step in its development. We have chosen Turkey to test this new service as it is one of our largest markets in terms of audience and a promising territory for new video services,” said Martin Rogard, executive vice-president of global content.

“In Turkey, many international films are not available in theaters, and there is a real demand for a service like Dailymotion+. After the launch of Kids+, our SVOD service for children in France, we are progressively implementing our strategy for premium content with an approach adapted to each territory,” said Amandine Durr, premium content manager for Dailymotion.

Separately, Dailymotion is to make live streaming available to creative partners free of charge internationally. The French video-sharing site will allow any ‘Motionmaker’ partner with material such as press conferences, concerts, sports events, or fashion shows, to stream their footage live to Dailymotion’s 106 million users.

This tool has hitherto only been available to premium users outside of Frane but will now be extended to Motionmakers, independent video producers who have Dailymotion’s official seal of approval. Applicants who satisfy Dailymotion that they are producing genuinely valuable independent content can sign up and create a link for any live event. Dailymotion provides the broadcasting channels for free via its servers.

Partners can also enter a relationship with Dailymotion whereby they can build bespoke platforms for their events that can include a revenue sharing advertising agreement.

Marc Eychenne, Head of Content at Dailymotion, says: “In our first year of live-streaming, until now exclusively focussed on official partners, people tuned in to watch more than 50 million hours of live video on Dailymotion – that’s more hours that have passed since the stone age. Demand has been exceptional. We believe opening up this service to smaller producers will provide them with a genuinely valuable tool to share their content and provide more quality content that our viewers want to watch.”