Shazam teams up with Adforce.ie in Ireland

Music and TV discovery app provider Shazam has expanded its Shazam for TV offering in Ireland through a partnership with multiplatform advertising network Adforce.ie.

Shazam said its partnership with Adforce.ie will mean that over 500,000 Shazam subscribers in the Republic of Ireland will now be able to use Shazam to tag select television adverts, in order to access extra content, information, and enter exclusive sweepstakes.

Under the terms of the agreement, Adforce.ie will be Shazam’s representatives in Ireland, selling both Shazam for TV advertising as well as in-app advertising opportunities.  The Shazam for TV service has been integrated into advertisements in the US for more than 18 months and the service has also recently expanded into Australia, the UK and western Europe.

Miles Lewis, vice-president of ad sales at Shazam, said: “We are delighted to work with Adforce.ie to bring Shazam-enabled ads to the Irish market.  This will empower leading consumer brands to connect with our millions of fans who will be able to experience an extended engagement using the second screen – one of the newest and most convenient and innovative ways possible.”