UK retailer Waitrose is launching an online video service with broadcast services provider Red Bee Media.
Launching this autumn, Waitrose TV will feature a ‘highlights’ channel that includes new videos every week, as well as channels dedicated to food, drink, health, ethical sourcing and seasonal events such as Christmas, with recipes, how-to guides, ideas and interviews.
Courtney Freedman-Thompson, digital editor at Waitrose, said: “We know that our customers are increasingly viewing video content online so we wanted to develop Waitrose TV to provide shoppers with new inspiration and recipe ideas in an engaging way. We’ve made it really easy for shoppers to buy ingredients for the recipes they like, so they can cook them at home. We’re delighted to be working with Red Bee Media on this exciting new initiative.”
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