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Swisscom launches mood-based discovery with Jinni

Swisscom has integrated Jinni’s taste-and-mood based discovery engine into its TV platform for live channels and on-demand content.

New features include Taste Channels, personalised channels based on different facets of the user’s tastes, and Live for You which presents personalised listings of the TV programming currently available on live broadcast television, by matching local schedules with the viewer’s tastes. The Explore function uses phrases such as ‘mind bending’, ‘uncover truth’ and ‘nothing goes right’ to discover content.

“The shift to on demand TV is fuelling innovation in delivery and discovery solutions,” said Jinni CEO and co-founder Yosi Glick. “Swisscom continues to lead at the forefront of this rapidly developing market and Jinni is proud to partner with Swisscom to deliver semantic video discovery solutions across the impressive Swisscom content catalogues.”