Virgin Mobile France launches quad-play service and box

Virgin Mobile France has launched a new multi-play box and quad-play offering for €29.99 a month, competing head-on with ISPs including Free, SFR, Orange and Bouygues Telecom.

Virgin Mobile is offering a quad-play of TV, internet and fixed and mobile telephony including two hours of calls and unlimited text messages for €29.99, dubbed H@ppy4, undercutting its rivals who, led by Free, raised the prices of their services following the raising of VAT on bundled offerings.

Virgin Mobile president Geoffroy Roux de Bézieux told French journalists that Free CEO Xavier Neil “doesn’t have a monopoly” on protecting the interests of French consumers and pointed out that Free’s fixed-line margins were extremely high. Roux de Bézieux called on the country’s competition authorities to take on what he described as a fixed-line oligopoly in France.

Virgin Mobile has launched two quad-play offerings. The second, more expensive bundle, includes four hours of calls and 3GB of data for €39.99, some €7 less than the cheapest comparable offering, provided by Bouygues Telecom.
Virgin Mobile is France’s largest MVNO, with about two million customers.