TV technology provider Access is using the CES show in Las Vegas to unveil a new social video platform, ACCESSMyTV.
The platform provides for the creation of personalised web video channels that can be shared with friends and family via social networks such as Facebook and Twitter. The resulting consumer engagement will in turn enable ACCESSMyTV to support targeted advertising, according to Access.
“The platform is the simplest and most powerful route to launching a multi-screen OTT service, giving CE device manufacturers, broadcasters and operators the opportunity to embrace the social TV revolution and create new recurring revenues,” said Neale Foster, vice-president of global sales IA, ACCESS. “ACCESSMyTV makes life easy for operators, allowing them to launch a social TV service with an abundance of content from the word go. The platform operator can further serve the needs of the ever-hungry consumer by providing them with access to free web video, premium content, games and apps.”
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