Comedy Central rolls out in Sub-Saharan Africa

MTV is launching its Comedy Central channel in sub-Saharan Africa next week on DStv.

It will roll out on December 6, at 7.30pm, on the Multichoice-backed pay TV platform, reaching 47 territories in the region. The channel will be English-language and have popular Comedy Central shows including South Park and The Daily Show with Jon Stewart.

Alex Okosi, senior VP & managing director, MTV Networks Africa said: “We are delighted to bring humour, smiles and laughter to viewers by adding Comedy Central to our existing portfolio of brands targeting kids and youth. Comedy Central enables us to deliver innovative content to adults while also offering a one-stop shop for clients targeting viewers from four 40-plus.”