Discovery Communications has launched a new brand identity for Discovery Channel across central and eastern Europe, Middle East and Africa.
The new on-air look will launch in 105 countries from August 29 using the ‘Life Unlimited’ brand identity. Discovery Communications said the rebrand would bring the channel more in line with the aspirations and core values of its primary audience, 25-39 year-old males, and the balance of entertainment and knowledge which it says appeals to the channel’s broader audience of all adult aged over 15 years.
Paul Welling, senior-vice president head of channels for Discovery Networks CEEMEA said: “The refresh of Discovery Channel across CEEMEA is testament to Discovery’s commitment to provide audiences with programmes that resonate with their lifestyles. The new look reflects a fresh, contemporary feel, symbolising our commitment to deliver unique, entertaining and inspiring programmes.”
The new look will premiere in Poland and Hungary on August 29, followed by Romania and the Balkans on September 1, South Africa, Middle East and Turkey on September 5 and Russia and Ukraine on September 7.
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