The European Broadcasting Union (EBU) has launched new research into the key business challenges and future opportunities for European broadcasters.
The EBU said the study would “shed light on the shifting broadcast marketplace, consolidation, cost pressures and potential new revenue streams for the industry, as well as how buying behaviours may be changing on account of financial pressures”. EBU Member broadcasters will be asked to respond to requests for company-specific information, and in return will be given the aggregated information.
“This is a clear demonstration of our commitment to providing our membership with the insight they need,” said Lieven Vermaele, director, EBU Technology and Development. “In light of the many changes in broadcast technology and channels over recent years, this study will provide the foundations for new growth. From broadcast purchase decisions with major strategic implications, to identifying operational issues and solutions, our aim is to allow our Members to take effective and timely action in anticipation of industry change.”
The study will be conducted by Futuresource Consulting along with public and commercial broadcasters across Europe. Findings will be delivered towards the end of 2011, the EBU said.
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