French and German public broadcaster Arte has struck a deal with online video operator Vice Media.
The move will see a raft of content from the youth lifestyle brand airing across Arte. Programming will include concerts from its recently launched new music platform Noisey.
Benjamin Ruth, managing director, Vice Deutschland, said: “Arte Live Web offers an alternative and progressive way of online music consumption, and our cooperation will enable us to further grow the Noisey brand and reach additional audiences, particularly in France.”
