BSkyB hires BBC’s top marketing exec

UK pay-TV operator BSkyB has hired former BBC marketing executive Naomi Gibney.

Gibney will head marketing for Sky’s entertainment channels, including Sky1 and Sky Movies. She is currently marketing director for BBC Vision, with responsibility for marketing across the corporation’s flagship BBC1, BBC2, BB3 and BBC4 channels as well as CBBC, CBeebies, BBC HD and BBC Films. She will take up her new role as director or marketing and communications for Sky Networks in the new year.