YouTube will bring in around US$5.6 billion (€4.1 billion) in gross advertising revenues this year globally, and account for roughly 20.5% of the US video ad market, according to new stats by eMarketer.
The research firm estimates that after YouTube pays ad partners and content creators, the Google-owned video site will net US$1.96 billion in ad revenues worldwide this year, up 65.5% compared to 2012.
“That translates to a 1.7% share of all global digital ad revenues — higher than the market shares of Twitter, AOL, Amazon.com, Pandora, LinkedIn, Millennial Media and other large players,” said eMarketer. In the US alone, YouTube is tipped to net US$1.08 billion this year in ad revenues – the equivalent of 6.3% of Google’s net US ad revenues for the year. Of this, US$850 million of the video site’s US ad revenues will come from video ads, giving the company a 20.5% share of the US$4.15 billion US video ad market, according to the research.
“Video ad revenues are expected to increase significantly in coming years for YouTube’s US operations, particularly as mobile video viewership grows. eMarketer estimates the company’s revenues from video ad formats will hit $1.22 billion next year, claiming a 21.1% share of all US video ad revenues,” said eMarketer.
The research is eMarketer’s first analysis of how much advertisers spend on the YouTube platform. Google does not break down the site’s revenues in its quarterly earnings announcements.