YouGov


YouGov: 5m UK viewers use pirate streaming services

Nearly 5 million UK adults, some 10% of the population, use pirate TV streaming services or apps, according to YouGov. The research firm said that 4.9 million people currently have access to platforms such as illegal Kodi boxes, chipped Amazon Fire TV Sticks, and illegal streaming apps on smartphones and tablets. It also estimated that […]

BBC to run iPlayer box-sets

The BBC is due to publish a new run of box–sets on its iPlayer digital catch-up service, as part of director general Tony Hall’s plan to reinvent the service. Tom Hardy drama Taboo and psychological thriller Apple Tree Yard will be the first boxsets to be made available, with all episodes of each show to […]

YouGov: BBC iPlayer ‘treading water’ compared to Amazon and Netflix

The BBC is “treading water” with its iPlayer service while Amazon and Netflix are “starting to make waves”, according to new YouGov research. The study claims that while the BBC’s UK on-demand and catch-up service has more users that its US streaming rivals, it is “not making as much progress” as its competitors. “When it […]

Netflix, Amazon UK subscribers shun ‘normal’ TV

Almost half of Netflix and Amazon Prime Video subscribers in the UK rarely watch ‘normal’ TV anymore, according to a new study. Some 43% of SVOD users have rejected linear TV services (referred to as ‘normal’ TV in the study), the research from subscription commerce specialist Zuora and UK-based research house YouGov. In total, 27% […]

A fifth of UK web users have turned to ad blockers

Some 22% of online British adults currently use ad-blocking software, according to new research by the Internet Advertising Bureau (IAB). The February survey, commissioned by the IAB and conducted by YouGov, found that the proportion of people using ad blockers had climbed from 18% in October 2015. The report found that 54% of ad blocker […]

UK viewers watching multiple programmes at once, says survey

UK viewers are increasingly watching more than one TV programme at a time, according to research carried out by YouGov for TV Licensing, the body charged with collecting licence fee funds for the BBC.  The research found that 18% of men and 11% of women polled have watched two live TV programmes simultaneously within the […]

UK viewers still have preference for linear TV

Nine out of 10 Britons still regularly watch linear TV on the main screen, while 85% prefer the TV to other screens available to them, according to research commissioned by playout technology provider Broadstream Solutions. According to a survey carried out for Broadstream by YouGov, 83% of UK viewers still use the TV as a […]

One in seven TV viewers get social media recommendations

One in seven TV viewers now get recommendations about what to from social media, with the same proportion of Facebook users “always or often” using the site to discuss the shows they’re watching, according to new research. The YouView census into national television habits for 2014, which was carried out by UK market research firm […]

Three in four Brits unaware of local TV station rollouts

Three quarters of Brits are unaware that a new local TV channel could be launching near them this year, even though 47 are due to roll out and a handful, like London Live, have already gone live, according to new research. The poll, which was carried out by broadcast solutions provider BroadStream Solutions in conjunction […]

Half of children think digital content should be free, says YouGov

Some 49% of children aged eight to 15 years old agree or strongly agree that they should be able to download or access whatever content they want for free from the web, according to new research. The study by UK-based market research firm YouGov found that only 7% of children believed that file sharing was […]