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YouGov: Netflix most liked brand among millennials
Netflix is the most positively talked about brand among millennials, according to YouGov BrandIndex data….
2 min read
YouGov: ‘death of TV’ is a misnomer
The ‘death of TV’ is a misnomer with overall TV viewing figures fairly steady, despite…
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Thinkbox study reveals value of sponsored TV content
Viewers of a sponsored TV show are “significantly more likely” to believe the sponsoring brand…
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YouGov: 5m UK viewers use pirate streaming services
Nearly 5 million UK adults, some 10% of the population, use pirate TV streaming services…
2 min read
BBC to run iPlayer box-sets
The BBC is due to publish a new run of box–sets on its iPlayer digital…
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YouGov: BBC iPlayer ‘treading water’ compared to Amazon and Netflix
The BBC is “treading water” with its iPlayer service while Amazon and Netflix are “starting…
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Netflix, Amazon UK subscribers shun ‘normal’ TV
Almost half of Netflix and Amazon Prime Video subscribers in the UK rarely watch ‘normal’…
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A fifth of UK web users have turned to ad blockers
Some 22% of online British adults currently use ad-blocking software, according to new research by…
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UK viewers watching multiple programmes at once, says survey
UK viewers are increasingly watching more than one TV programme at a time, according to…
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UK viewers still have preference for linear TV
Nine out of 10 Britons still regularly watch linear TV on the main screen, while…