YouGov


Nine out of ten UK consumers place high value on free TV

Ninety per cent of UK consumers across all platforms believe the main channels on the digital-terrestrial platform should continue to be free for all to access, according to research commissioned by Freeview. According to the survey, 90% of Britons say the main Freeview channels should be free for everyone to access, with 90% of Sky […]

Catch-up accounts for a fifth of UK TV viewing

Catch-up or on-demand viewing from services like the BBC iPlayer now account for a fifth of the UK viewing, according to a YouView census into national television habits. The research, done in partnership with research firm YouGov, found that the average Brit claims to record just under nine hours of TV each week spends around […]

UK on-demand TV hits ‘saturation point’

The UK market for on-demand TV is reaching saturation point, with only a limited potential new audience for these services, according to new research by YouGov.  The market research agency said that instead of looking for new audiences to generate growth and revenue, providers should shift strategies and look to maximise what they get from […]

TV viewing among UK 18-24s moving online rapidly

The proportion of UK 18-24 year olds watching TV via a TV set is lower than those in older age groups including 25-34 year-olds, but the proportion watching TV via a laptop or PC is significantly higher, according to a survey carried out by YouGov ahead of the Guardian Changing Media Summit next week.  According […]

Over half of UK homes have connected TV

Over half (55%) of all UK homes have connected a TV set to the internet, according to a new study by market research agency YouGov. The study found that sales of Smart TVs over the next year could equate to almost £2.54 billion (€3 billion). That figure is based on the fact that 11% of Britons […]