XITE


XITE teams up with video ad management provider Beachfront

Interactive music video platform XITE has teamed up with video ad management platform Beachfront to manage, deliver and track XITE’s IPv6-enabled set-top-box video inventory. Beachfront’s IPv6-enablement technology surfaces tracking from IPv6 devices to IPv4 environments, which the company says enables more reliable ad delivery and tracking against both types of IP addresses for media buying […]

Xite launches on Roku in US

Interactive music service provider Xite has launched on Roku devices in the US. The service, which provides curated options of music videos from all major and top independent music labels, along with enabling customers to set their own playlists, launched in the US at the end of last year on Comcast’s X1 Infinity platform. The […]

Xite launches in UK and Ireland on Samsung TVs

Xite, the Dutch interactive music video service, has launched in the UK and Ireland. The platform will be available as an app on Samsung Tizen Smart TVs launched after 2015. The company claims that the platform is the world’s first “personalised music television service”.  Operating as an evolution of the traditional music video channel, Xite […]

Xite debuts with multiple US service providers

Music video streaming service Xite has debuted on a number of platforms in the US with a catalogue including all three major labels – Universal Music Group, Sony Music Entertainment and Warner Music Group – as well as indie labels and distributors like Beggars, Empire, PIAS and Armada. The Xite app, founded in 2008 in […]

Xite and SpotX team up for programmatic advertising

Personalised music channel provider Xite has tapped dvertising technology provider SpotX to offer programmatic advertising to media buyers. Xite users can search for videos, create their own music video channel, watch curated channels, and like or skip videos, delivering data about viewers’ preferences via Dutch cable operator Ziggo’s interactive set-top boxes. The resulting algorithms are […]

XITE replaces linear Ziggo channel with personalised offering

Dutch music service XITE has replaced the linear channel it currently offers via the Ziggo cable network with the interactive personalised app it launched in 2015. The new personalised music service allows users to skip and like vidoes in curated channels, create their own music video channel, or search the XITE catalogue of on-demand videos. […]

XITE launches 4K music service in Canada

Netherlands-based music company XITE announced the launch of a 4K music video experience in Canada. XITE 4K broadcasts the best music videos in Ultra HD and is now available through Rogers Communications, one of Canada’s leading providers of cable television. XITE’s music video experience is available to Rogers customers with a 4K subscription and NextBox 4K set-top […]

XITE and KPN launch Dutch 4K music channel

Dutch music broadcaster XITE has partnered with operator KPN to launch a new ultra high-definition music channel, XITE 4K. The station is available now as part of a pilot with selected KPN subscribers, who are able to watch via KPN’s new 4K UHD set-top boxes on channel number 691. “We at KPN are very proud […]

Unitymedia adds new Horizon apps

Liberty Global-owned German cable operator Unitymedia has launched a slate of new apps for its Horizon advanced TV platform. New developments include the integration of eight new game apps from Gametree/TransGaming and the inclusion of the new app from Netherlands-based music service XITE, which was recently shortlisted for DTVE’s Content Innovation Awards, held in Cannes […]