The platform will be available as an app on Samsung Tizen Smart TVs launched after 2015.
The company claims that the platform is the world’s first “personalised music television service”.
Operating as an evolution of the traditional music video channel, Xite gives users interactive features such as the ability to like and skip music videos, and build their own music video channel.
Xite launched on Amazon Fire TV and Apple TV in the United States earlier in 2019, and is also available in the Netherlands, Belgium, Germany, Canada.
Xite Co-CEO Cees Honig said: “Music videos continue to dominate overall music streaming worldwide. Expanding our service to the UK is an amazing way to give music fans in the UK a beautifully designed experience that is 100% dedicated to music videos.”
Niels Daalhuizen, chief product officer at Xite, said: “We are very excited to premier Xite through Samsung in the UK and give Samsung Smart TV owners the opportunity to experience music videos in the best way possible – whether they’re leaning back and enjoying a channel created by our team of music experts or making their own personalised playlist.”
Guy Kinnell, VP of TV/AV, Samsung Electronics added; “We are always looking to provide the greatest experience for our customers, including offering the best smart platform and best range of apps currently available. Xite provides a new music experience, which consumers cannot experience on any other Smart TV platform for the next 12 months in the UK.”
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