The Trade Desk

Brits set £20 limit on streaming spend

A new report has found that streaming is dominating the UK TV landscape, but that Brits have a hard cap when it comes to paying for SVOD services. According to The Trade Desk, 73% of Brits are now streaming video content, with 84% of 18-34-year-olds favouring streaming over traditional TV. The report also notes that […]

Canada increasingly cutting the cord

The state of cord cutting in Canada has been revealed in a new report which shows that over 70% of adults in the country aged 18-44 do not subscribe to linear TV, have reduced their services or plan to entirely cut the cord within the next year. According to new research from The Trade Desk […]

Disney expands adtech partnership with The Trade Desk

Disney has announced a ‘landmark agreement’ with adtech company The Trade Desk to power greater audience activation at scale programmatically.  This expanded deal promises to offer clients more flexibility, choice and control across all deal types, with it enabling a first-of-its kind integration between Disney’s proprietary Audience Graph and the open-source identity framework Unified ID […]

China’s ​​iQIYI integrates Unified ID 2.0

Chinese streaming service iQIYI has announced the integration of Unified ID 2.0 from The Trade Desk on its platform. Unified ID 2.0 is an industry-wide identity solution that serves as an alternative to cookies. It works across most of today’s omnichannel environments, including over-the-top (OTT) and connected TV (CTV), with The Trade Desk saying that […]

Southeast Asians increasingly shifting to OTT

More than a third of TV viewers in Southeast Asia are now streaming OTT content. According to The Trade Desk, the region added 20 million new OTT viewers in the past year, adding up to 200 million users who stream 9.7 billion hours’ worth of OTT content per month. This represents an increase of 22% […]

Half of Americans have cut the cord, claims report

Almost half of US adults have already cut the cord, according to a new report. A new study carried out by The Trade Desk has found that 47% of US TV viewers are already cordless while 44% with cable intend on pulling back or cutting their service altogether in the coming year. The shift towards […]

A fifth of Brits are spending two working days a week watching streaming services

A fifth of Brits spend over 16 hours a week watching streaming services. According to new figures from The Trade Desk, 19% of consumers in the UK spend the equivalent of two working days per week streaming content.  The report also notes an increasing reluctance from consumers to pay for their streamed content however, with […]

Sky Media and The Trade Desk announce programmatic partnership

Sky’s advertising sales arm Sky Media has announced a partnership with ad tech firm The Trade Desk. The Trade Desk said that advertisers will be able to access Sky Media’s BVOD content using the vendor’s tech platform. This will enable brands to reach audiences across Sky’s entire portfolio including Sky Sports, Movies, Entertainment and OTT […]

More than a quarter of Americans plan to cut out cable in 2021

A new report has suggested that more than a quarter of US cable TV subscribers are planning to cut the cord by the end of 2021. According to The Trade Desk, 27% of subscribers plan on ridding themselves of cable this year, up from 15% who cut the cord in 2020 and significantly higher than […]

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]