The Trade Desk

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]

British purse strings tighten as willingness to spend on streaming services drops

Brits are becoming more frugal with their willingness to spend on streaming services.  According to new research by The Trade Desk, seven out of 10 people in the country are not prepared to spend more than £20 per month on streaming services, down by £5 from last September. This comes from an April 2020 survey […]

Streaming fatigue is setting in, claims report

After nearly a decade of irrepressible growth, cracks are emerging in streaming with fatigue beginning to set in. According to a new survey conducted by YouGov on behalf of The Trade Desk, 59% of Americans are not willing to pay more than US$20 a month for streaming TV services with 75% unwilling to pay more […]