The Trade Desk

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The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel…

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British purse strings tighten as willingness to spend on streaming services drops

Brits are becoming more frugal with their willingness to spend on streaming services.  According to…

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Streaming fatigue is setting in, claims report

After nearly a decade of irrepressible growth, cracks are emerging in streaming with fatigue beginning…